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Workshop: Substack SEO Settings

How to find the SEO post settings, what each of the fields mean, what to put in them and more.

Hey everyone! This is my first video tutorial for Content Clarity, and I am starting with the basics—how to use the Substack SEO settings—using an example from one of my most-searched posts on Google.

Many Substack writers go months and years without ever knowing about the SEO settings, mostly because they aren’t part of the normal publishing workflow.

In this video tutorial, I cover:

  • What stage in the publishing process should you SEO your content

  • Where to find the Substack SEO settings

  • What each of the SEO fields mean

  • How the SEO fields are pre-populated by your post content and which ones you should always change

  • Which of the fields are used in the Google algorithm

  • Best practices for populating each of the SEO fields

Let me know if you found it helpful.

I will do future workshops on how I optimize each of my posts for readers and search engines, how to get set up on Google search console, and how to the keyword performance of your content.

What future workshops would you like to see?

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