Welcome to Content Clarity

Hi. Hello. 👋 I’m so glad you’re here. This is Content Clarity, a no-nonsense newsletter for savvy authors, solopreneurs, founders, small business owners and other creators who are looking for guidance on SEO, content and branding strategy. 

If you're looking to build your brand, enhance your online platform, attract your ideal audience or turn your unique expertise into income, you're in the right place. At Content Clarity, you’ll get tips and strategies so you can realize the full potential of your content and brand…authentically. No ick and no gimmicks. 

This is where you learn how to…

✔︎ Clarify your unique value proposition

✔︎ Attract your target audiences

✔︎ Craft authentic messaging

✔︎ Excel at SEO and content marketing (plus LinkedIn and Substack!)

and 

✔︎ Create long-term growth strategies to scale your platform and business!

What Content Clarity Subscribers Get

All subscribers get weekly growth advice and strategies to help you turn your passion into your platform!

Paid subscribers get additional tools and support to pave the way for long-term success. 

The discounted $80 annual subscription includes: 

• Easy-to-understand SEO video tutorials and deep dives into how to improve your site performance.

• The chance to be part of a community of solopreneurs and small business owners focused on growth strategies. 

• The most up-to-date information on SEO and content marketing delivered to your inbox and the full archive of essential posts.

If you prefer, go monthly for just $8.

Founding members get a twice-yearly shout out here (including a link to your Substack or website, if you want it) and 50% off of an hour and a half site audit discovery call to talk through your current marketing challenges. 

Who Am I and Why Did I Start Content Clarity

My name is Kristi Koeter.

I am an experienced content marketing director, best-selling author and award-winning former journalist who made the great leap to solopreneur in 2022 after my youngest child was facing a life-threatening illness. I currently work as a SEO, content and branding consultant and marketing director for a boutique hybrid book publisher in Austin, Texas. 

I got my start on Substack with my passion project Almost Sated, where I write about detoxing from diet culture. (It’s still alive and kicking, by the way, and I’d love for you to check it out!)

As I’ve met more and more authors, Substack writers, solopreneurs and small business owners, I’ve been asked over and over for help with content marketing and SEO. 

Most of them don’t need full-scale blogs or content marketing machines (although that is my specialty!)—they often just need help with the basics—determining which channels will be most effective for them (Substack and LinkedIn are two of my favorites), getting started with SEO, and creating authentic branding and value propositions. 

More about me

I spent 15+ years as a newspaper journalist, starting as a copy editor in news, features and tech. I moved over to digital as the Internet exploded (and my first child was born!) and was proud to serve among the first class of Newspaper Association of America New Media Fellows.

In seven years as the editor of Statesman.com and Austin360.com, I developed a unique understanding of audience, covering major breaking news and annual events such as SXSW. Under my leadership, Statesman.com was awarded the Texas Associated Press Managing Editors’ Best Online Newspaper in 2008, 2009, 2010 and 2012, and Star Online Package of the Year in 2012.

After I left journalism, I spent the next eight years learning everything I could about content marketing and SEO, building a robust content marketing program from the ground up for an online travel agency and growing blog traffic to 1 million page views per month by unraveling the secrets of Disney for vacation planners. 

I think of content, SEO and branding as a complex puzzle that needs to be solved. While it’s different for everyone, there are some elements that are unique to all. I’d love to help you!

Want to work with me? Send me a message at contentclarity@substack.com.

You can learn more about my services on my website. And I’d love to connect with you over on LinkedIn!