Great information! I write a newsletter about living with celiac disease, and I was surprised to learn from GSC that my best-performing posts are about dating with celiac disease, gluten-free food trends, gluten-free non-alcoholic drinks, and gluten-free makeup at Sephora. I'm now thinking about other related topics I might be able to write about as it seems like my readers are interested in lifestyle content, trends, and niche product recommendations.
That is so cool, and this is exactly the kinds of gems you can find with GSC, all these related or adjacent or deeper niche topics that people are interested in.
The real GSC magic starts happening when you dig into the data and find those things that are within striking distance of above the fold on page one. 12 years working in SEO, and as much as I can make educated guesswork predictions on most things, that do pan out the vast majority of times, nothing is better than hard data to steer you in the right direction.
Absolutely. The closer you get to positions 1-3, the better you are! Do you find that there is less and less quality data in GSC now than in the earlier days? I know it's not showing me all the keywords, I just don't know to what extent.
Some ways better, some ways worse. I don't dwell on what was, or isn't, as much as I can manage. I'll let my competition do that, and I'll focus all my energy on adapting better and faster to the new circumstances.
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The crux here is all us SEO geeks know we have to get more keyword-adjacent terms into the mix, and the best way to do that is to start with our targets that keyword research provided, and then use recent GSC data to give us a grab bag of terms they're already in the first few pages for, in the specific phrasology people are actually using in that search box.
Start from the end and work your way back. User data is the best data.
Does this only work for custom domains on Substack? How do I verify my Substack for GSC?
No, you can do it through a regular Substack. I walk you through how to do it in this post: https://contentclarity.substack.com/p/connect-your-substack-to-google-search-console
Let me know if you give it a shot!
Great information! I write a newsletter about living with celiac disease, and I was surprised to learn from GSC that my best-performing posts are about dating with celiac disease, gluten-free food trends, gluten-free non-alcoholic drinks, and gluten-free makeup at Sephora. I'm now thinking about other related topics I might be able to write about as it seems like my readers are interested in lifestyle content, trends, and niche product recommendations.
That is so cool, and this is exactly the kinds of gems you can find with GSC, all these related or adjacent or deeper niche topics that people are interested in.
The real GSC magic starts happening when you dig into the data and find those things that are within striking distance of above the fold on page one. 12 years working in SEO, and as much as I can make educated guesswork predictions on most things, that do pan out the vast majority of times, nothing is better than hard data to steer you in the right direction.
Absolutely. The closer you get to positions 1-3, the better you are! Do you find that there is less and less quality data in GSC now than in the earlier days? I know it's not showing me all the keywords, I just don't know to what extent.
Some ways better, some ways worse. I don't dwell on what was, or isn't, as much as I can manage. I'll let my competition do that, and I'll focus all my energy on adapting better and faster to the new circumstances.
·
The crux here is all us SEO geeks know we have to get more keyword-adjacent terms into the mix, and the best way to do that is to start with our targets that keyword research provided, and then use recent GSC data to give us a grab bag of terms they're already in the first few pages for, in the specific phrasology people are actually using in that search box.
Start from the end and work your way back. User data is the best data.
Couldn’t have said this better!